Description:

Join SEMPO Boston Working Group for breakfast, networking, and insight into how Search Marketing has helped companies’ develop. Search Marketing (SEO and PPC) does bring more visitors, leads, and sales to company websites. It also brings the ability to gain new insight and connect companies with potential new markets, partners, distribution channels, and more. Hear the stories of how some local executives have used these insights to grow their companies.

Speaker Bio:

Ben Saren is the co-founder and CEO of CitySquares, a hyper-local search company featuring neighborhood-level listings of millions of local businesses nationwide.Since launching the company in 2005, Saren has led CitySquares’ expansion from a handful of neighborhood listings to one of the Internet’s most recognized local search leaders. Today, with the backing of several of the world’s most recognized investors, Saren is focused on establishing alliances and developing tools that together provide independent brick-and-mortar businesses with the means to attract, influence and retain new local customers.

Saren has been dubbed “Mr. Local” in industry circles, and he has been covered everywhere from search industry blogs to The Wall Street Journal. He’s a frequent speaker on search, innovation and Web 2.0 trends, and has presented at Kelsey Group conferences, Search Engine Strategies, Local Search Summit, New England New Media Association, International Classifieds and Media Association, and Boston’s Web Innovators Group.

Prior to establishing CitySquares, Saren founded and ran Atomic Consulting and provided consulting services for Internet start-ups and multinational corporations, alike. He also serves as an advisor to other entrepreneurs and startups in the Boston area.

Saren actively blogs about entrepreneurship at Your Suspect. He can also be found on Twitter @bsaren or on his home page at BenSaren.com.

Jean Wnuk: Just another budding entrepreneur trying to start an e-commerce business in her basement, Jean and her husband launched www.allthingsjeep.com in 2003. Today, All Things Jeep is a $1.7 million dollar company selling over 3000 unique Jeep-related apparel, accessories & gift items to Jeep enthusiasts worldwide. As a niche website with a customer base all over the world, SEM has played a critical role in the success of the business.

Valerie Sweeney is Vice President of sales and marketing at ERC Wiping Products, Inc. in Lynn, MA. She has been with the company since 1995. ERC is a leading processor and distributor of absorbent wiping and polishing cloths, terry towels, durable paper wipers, microfiber cloths, and pre-saturated disinfecting wipes. ERC Wiping Products Inc. supplies over 8000 industrial, commercial, municipal, institutional, and service related customers throughout the U.S. Customers include Fortune 500 companies, and they span a variety of industries including technology firms, food processors, cosmetics, automotive, marine, educational institutions, athletic teams, healthcare, and hospitality.

Josh Todd

Senior Director of Acquisition Marketing of Constant Contact

Josh has been at Constant Contact since April of 2006, where he manages all traditional and digital media programs including SEM, online display advertising, as well as national radio and print campaigns. Josh has more than 10 years experience as a marketer working in big box retail, internet, and consumer packaged goods industries and has helped to grow Constant Contact from 75,000 customers to more than 200,000. Prior to Constant Contact, Josh worked for Staples, Inc., where he was responsible for guiding the development of Staples’ online advertising campaigns and sports marketing sponsorships. Josh also held management positions at Terra Lycos, Greater Boston Radio Group, and Kellogg Company. Josh holds a Bachelor of Science degree in economics from Babson College and a Masters in Business Administration from Colorado State University.

Additional Panelists To Be Added

Tentative Agenda:

7:45AM to 8AM: Networking and Continental Breakfast

8AM to 9AM: Discussion and Q & A

9AM to 9:15AM: Networking

Locations:

IBM Innovation Center
404 Wyman Street,
North Entrance Waltham, MA 02454-1280
Telephone: 1-781-895-1234
View Map

Parking:

Parking is free. Please park in the North Entrance Garage.

Once You're There:

Walk into the building and the IBM Innovation Center is on the first floor, right after the security desk.